The average internet surfer does
not care about the intricate design of your web site or the hard
work you put into making your site functional and technically
advanced. The average surfer needs a user-friendly site that seems
informative and personalized. When creating your web site, make
sure you include the following items in order to make your visitors
feel like they are communicating with a real person rather than
an impersonal business entity:
Include a web to contact the Webmaster on your site, at least
on the front page if not all pages. An email link and a link
to your blog or forum will allow your visitors to make comments
and ask questions easily. Make sure to respond to all communications
promptly.
A guestbook is a great way to receive feedback from your guests.
Place a link to your guestbook on every page in your web site,
with an invitation to post comments.
